Author Archive

Feb 17 2015



March 2015
Absolutely Clean has hijacked the KCRG A List competition! Every Year KCRG holds a "Best of" Cedar Rapids competition, where fans vote for their favorite business. Each year, our industry gets over looked, but this year that changes! We are taking over the competition and need your help! Follow the link below to show your support and Vote Absolute Clean the "A List" Cleaners of the Cedar Rapids Area!

Voting Closes March 13th! Vote Today!

Do you like Absolutely Clean? Show us your love!
Follow the link below and vote today!

Why Vote for Absolutely Clean?
Every employee at Absolutely Clean is a highly trained professional with a keen eye for detail. We understand the home is a precious place and that a clean home can mean a clear mind. We only use all organic cleaning products as we believe that the products used in your home should be safe for your loved ones and your pets. We want to share the gift of time with you and your family!
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Feb 03 2015

Gain More Control By Delegating & Leading


Below is a featured article in Cleaning Business Today, February 2015 Issue, by our very own Stephanie Nesseth! Click Here to View the full Article on

When you learn to delegate more than just tasks, and to share your expectations clearly with your staff, then you’ll know what true control of your business and its future feels like.

By Stephanie Nesseth

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Stephanie Nesseth is owner of Absolutely Clean in Cedar Rapids, IA. She is also president and founder of Time In A Bottle, a non-profit organization that provides free cleaning services to parents of children with life-threatening illnesses.

As 2015 gets started, I have reflected a lot on the last 13 to 14 years that I have been a business owner. This is the year that I will truly be overseeing the company as CEO.

I have been the absent CEO for a couple of years, and I thought I was overseeing. What I really was doing was running all of the marketing plans. They were generally very successful as marketing is fun for me so it’s easy. I was hoping my marketing plan would grow my company. I kept waiting for those numbers to move, assuming that everyone knew exactly what was in my head and how I wanted it to happen.

The problem? I forgot to let everyone else know what my clear expectations were. I also made the assumption that my face didn’t need to be seen. I assumed that my policy, our procedures and our branding, were enough to make those numbers climb. It was enough for many years, but as we grow from a small company into a mediumsized company, the leadership and our mission continue to need my voice.

Leading = The Right Message to the Right Consumers

The keys to any successful marketing plan are consistency and follow up, with an awesome and creative call to action. A good plan has a clear call to action: call -> email ->make it happen. Right? You don’t just throw your logo out there and hope your prospective clients get the message. Your logo can speak, but you had better be clear about your message, and you had better make sure you get that message to the right people. If they call, you must listen, and you must be clear on what you will do and what you expect from them as well as define what they can expect from you.

Leading = Track, Measure, Analyze, Adjust

When I related steering my company to a marketing plan, it all became very clear to me what I needed to do. In no time the stress, the tension and the “why can’t they read my mind” steadily dropped away. This philosophy can be used through every aspect and level of our company. We have seen a drastic drop in our employee turnover to 14% in 2014 from over 300% in previous years. The number would be lower if I pulled out those who didn’t make it past day one of orientation. That’s a pretty awesome number for us. As in marketing, if you can’t track it, there is no way of knowing if it’s working for you. We track everything in our company now. We discuss it weekly and I allow my leaders to lead. We “trust but verify.”

Leading = Modeling Core Values and Sharing Clear Expectation with My Team

I know that I have a lot to learn. My biggest lesson in becoming the official CEO of Absolutely Clean has been humbling myself to look in the mirror and see what was missing. Often we experience burn-out as entrepreneurs. When I look, I find my energy again. The irony here is that I have gained more control with my clear and defined leadership, and it’s allowing me to let go – to gain more control by letting go.

The key to letting go for me has been the clarity with which I speak to my leaders and making sure that the message is being spoken from the top down. We all train our replacements every day. The goal is to make every person at Absolutely Clean as passionate and clear about our goal as I am. We are succeeding. We also are only as good as we were yesterday. Every day we aim high.

Feb 03 2015

Valentines Special

Don’t Miss Our Annual Valentine’s Gift Package Special! Treat your special someone to the gift of time!
Delivery available! See how Absolutely Clean can help make your holiday so sweet!


Valentine’s day is approaching fast! Our annual gift package is available for purchase!  A 2 hour clean, a massage and Merlot!  (White Wine also Available)

ONLY $147 for all three! We will deliver to your sweetie on Valentine’s day for $5 or you can pick up a gift package!

Click Here to Purchase this Special Now!

Absolutely Clean also has other Gift Card Specials available!
Be sure to check out all of our deals! 

Jan 21 2015

January 2015 Newsletter



It’s been a busy couple of weeks so my apologies that this is late as we wrap up 2014. It was a good year. The number I am most proud of is our staff retention.

I would venture to guess that we have the lowest turnover rate in our area in OUR industry. Our turnover for 2014 was only 14%, we love that we can give you consistent cleaners. That number is even lower if we take out the people that didn’t make it past orientation. 2015 will see an even lower number! Our staff are appreciated and they FEEL it. That’s something that happens on both sides of their day — with me and with YOU.

Thank you for always treating our staff like they are truly #morethanmaids.

View Our New Web Offers!

Give the Gift of Time!

Valentine’s Day SPECIAL!

$147 for 2 Hour Cleaning, a Massag & Merlot!!

AVAILABLE FOR PURCHASE NOW! The holiday is fast approaching so don’t miss your chance for this amazing deal! For only $147 get a 2 Hour Priority Clean, a Massage and a Bottle of Wine (Red & White Choices Available)!

You make the cleaning list, we’ll tackle it in 2 hours! While we clean, pamper your Valentine! We will deliver to your sweetie on Valentine’s day for $5 or you can pick up a gift package!

Call us at 319-377-4404 with questions. Don’t miss this deal, BUY NOW!

No Windows or Fridge Cleans – These Can be added at the time of booking. Subject to Schedule and Availability. Limit of 4 per household and 4 gifts per household.

Help People By Giving!

Charity of the Month

Local Food Banks – Absolutely Clean will be collecting donations this month for all of the local food banks.

If you wish to donate any items you can leave the items with a note for your team on your counter so we know we are ok to remove them from your home.

You can also drop them by our office Mon.-Fri. between 9 am- 4 pm.

Thank You Emily!

Congratulations to This Months Winners!!

Emily is our Flower Power Winner this month! She’s only 19 but has quickly become one of our Absolutely Clean leaders. She’s a hard worker that handles not only our day shift but many shifts in our commercial division. Winning flower power within our company so soon? This speaks highly of the way she treats our staff. Keep it up Emily!

ALSO, This Months Maintenance Clean winner is Kathy Briney! Thank you for returning your client surveys within 24 hours of your clean, enjoy some extra time on us! We’ve placed the cleaning credit on your account!

Want to be entered to win a free clean?? Click Here to Tell us all about your clean!

Connect with us online for more deals!
Dec 18 2014

King & Queen Of The Castle

3StarsRightMom & Dad enjoy a clean and healthy living environment but the time consuming tasks involved are just daunting leaving little, if any time for fun. Tell the King & Queen just how much you want them to enjoy their Castle, give “Mom & Dad” A Maid for a year and a Night Out (Dinner and a Movie)! Includes; 12 – 3 hour gift cards that’s one cleaning for each month of the year or give the King & Queen 26 – 3 hour gift cards that’s one cleaning every other week for the year and a $50.00 gift certificate for dinner, and movie tickets for two.

This is the gift fit for a King & Queen! Gift wrapped basket start at $1500.00

King & Queen of the Castle Gift Wrapped Basket

Read more ...

Time In a Bottle


The mission of Time in a Bottle INC, is to provide precious “time” to parents that are dealing with the hope and care of their children becoming survivors. There many ways to help, donate your time, become a sponsor to one of our events, or Flock a Friend! Follow the Link to find out more!

Click Here to Donate


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